Inspiration of our music advert

Comparison of our magazine adverts

Me and david (my partner) looked at a couple magazine adverts and chose this one as an inspiration for our own magazine advert as it is simple yet effective. It has an image which is the same as the album cover even though this is there fifth studio album and they are n established band they have chosen to use the same image. The reason we have chosen the same image as our album cover is to get known and establish our band throught our advert and gain recognition, hence marketing both the band and album at the same time. We have placed the quotes in a similar place as elbow as it looks professional but changed the quotes to suit our band. Also we have changed the music magazines as elbow are a indie rock band, whereas we are rock/metal band, therefore we have magazine references such as kerrang. As we are an upcoming band and this is our first album, we thought costs of distribution would be a problem in online stores such as amazon, so it would be more cheaper and sensible to be marketed through apple itunes rather than amazon or HMV. Elbow have two lines on either side of the bands name, we have took this idea and developed it, as without the two tribal designs the magazine will look plain and bare. It was a font called windings 2.

Linkin Park album advert analysis

 Linkin Park have used very similar images and themes from their album cover, on their album advert. This is a general convention you would see in music album adverts. Either they keep the same themes or have the same images. In some cases they change everything as they are established artists and don't need to promote their album visually. The image on the right is the exact picture on the album cover of Linkin Park's album a thousand suns. They use effects on each member of the artist, similarly to a collage, making the picture more abstract and eye catching.

 The image on the left is the banner of the advert. This is the title of the Linkin parks album advert. This is placed on top of the picture and is exactly the same font and logo as the album. also has the same theme as the album

This is the official website for Linkin Park.

Audience

Copy of Audience (Linkin Park/our band) on Prezi

Institutions

Marketing:

 Collision course is a cd/dvd set released on November 30, 2004 by rapper Jay-Z and Linkin Park. The record labels that distributed this album were Roc-A-Fella, Machiene Shop,Warner Bros and Def Jam records. It sold 1,934,000 copies in the United States and sold more than 5 million copies worldwide. Both artists have changed their conventional album genres and merged as one. Collision course has been identified as an EP as all tracks are mashups combining songs by both artists. Therefore this can be marketed to both audiences of the artists rather than their individual target audiences.

Genre (Linkin Park)

The music genre linkin park are associated with isrock and nu-metal. They are a band with guitars,piano and a lead singer which are usually genre signifiers of American rock. Also the clothes they wear are stereotypically associated with rock artists or alternative rock.
You can also tell they are a rock band due to piercings and the colour of there clothes. Black T-shirts and combat pants or skinny jeans with tattoos and ear plugs are conventions Linkin Park use which identify them as a rock band rather than a pop band

Linkin park also  have different genre categories which they can be associated because they are really diverse. They made an album with Jay-z which adjusted there genre from American rock and nu-metal to Rap metal. This shows they are diverse and have explored other genres and they are not like the usual bands but diverse which is unique. Even when they have explored other genres they still stuck to there rock theme and added hints of other genres. Thus meaning they tweaked the actual rock genre and made sub genres like rap metal.

Record Label Research

For our record label research I conducted depth studies into the major labels. I found that the biggest record labels during 2008-2011 were EMI Group, Sony Music Entertainment, Warner Music Group and Universal Music Group. However, now there are only three major as EMI has absorbed into Universal Music Group. We felt that Warner Music Group were the most suitable record label for our chosen song as Warner have many similar artists to ours in the same genre such as Avenged Sevenfold, Foals, Fort Minor, Green Day, Linkin Park, Metallica, Muse, My Chemical Romance, Paramore, Red Hot Chili Peppers and The White Stripes. These artists all relate to ours as they share the same genre.

Our chosen record label is down to the fact that we are releasing our first album and feel that Warner Music  Group would be an ideal label to be signed to as they are one of the biggest record labels in the world. Rob Cavallo is the current owner of the company and the record label has a close relationship with its former parent Warner Bros. Pictures.

Warner Music Group was initially established in 1958 as the recorded music division of Warner Bros. Pictures. Warner Music Group is the third biggest record label in the world and therefore they have a variety of artists signed to them ranging from many genres. They have a big contingent of artists from each main genre and we feel that because of this, it would be ideal for us to use Warner Music Group as our designated label.

We decided not to go for any other label as Warner was the third best in the market, and it would be unrealistic being signed by the biggest or second biggest label in the industry as an upcoming artist. Also, the band that sings our song for real is Linkin Park who are also signed to this label. This is why we chose Warner Music Group and not Sony Music Entertainment or EMI Group.

Questionaire - results

This is my questionaire which I used to gather information on a sufficient band name and to find out our target market. also how people purchase music.

Artist Website

Intro to Linkin Park's website

 The intro on Linkin Parks website is a charity to help the people that have no electricity and live in the dark. This gives Linkin Park a positive image as it shows they are contributing to help people and giving to charity. It also helps the chairty as fans may see this and follow Linkin Parks footsteps in helping and donating. Also it creates awareness as electricity is taken for granted and people may not know that 1.3billion people live without light in the world.

This is the top of their website, they have sub-categories which help you navigate the website making it user friendly for the audience. They have a search bar which also makes it easier to navigate and specify what you want to see . There is also social networking which direct you to their websites on the social network such as twitter and facebook. This appeals to the people who use those networking websites to keep them updated about the band. Also it has links to downloading the latest EP which redirects you to apple itunes website.

 The website has the same layout as a normal blog page. They blog the latest updates which are also posted on their social networking so people who comment on them automatically are shown on the website. If you don't have a social networking account you can sign up to the Linkin Park website and comment and like posts.

This is the Music store on the Linkin park website. They have different singles, albums and mix-tapes. You can either download them through third-party websites such as itunes. Or you could buy the albums and singles through amazon if you want a physical copy.

Target audience

Target AudienceLP

Target audience

Target AudienceLP

DigiPack of Linkin Park

 

The band Linkin Park have chose to release this album as a digipack, they have used all the usual conventions of a album such as a picture, artist name and album name on the front cover. Also on the spine they have the usual artist name, record label and album. On the back they have the track listing and a image related to the front cover also they have credits of the album.

The Digipack i will be analysing is the rock band Linkin Park. This digipack represents the genre rock because as we can see the whole band can be seen standing casually which is seen alot throughout rock music when they are promoting digipacks, album adverts and even posters.

Research Task - Anton Corbijn

Music video director research - Anton Corbijn on Prezi