Thursday 29 September 2011

Copyright and Permission for my chosen track

My partner David took care of the task emailing the record label of Linkin park for permission to use the track we are going to use for our work so there are no infringements held against us.

Warner Bros. Records are the record label that Linkin Park are currently signed to. I have looked for an email address in order to email them asking for their permission to use their track but have found out that they do not have a specific email address for this and so only accept letters. The address for which is:

Warner Special Products
3500 West Olive, Suite 800
Burbank, CA 91505
Labels: Atlantic Records, Elektra Records, Giant Records, Maverick Records, Quest Records, Reprise Records, Rhino Records, Sire Records, Warner Bros. Records, and Warner Sunset Records


Dear Copyright Holder,
I am an A Level student requesting your permission to use Linkin Park's cover track of ‘Rolling in the deep’ originally sang by Adele.
With your consent, the track would be used in our current A2 level Media Studies project, which consists of creating a music video, including an album cover and a magazine advert for our new and upcoming artist. The artist featured in my video will not be using Linkin Park's name, as we will be creating a completely new artist and image.
If I receive your permission, this track would ONLY be used in an educational context and will be viewed by my media class, my teacher and the OCR exam board moderator. It would NOT be used for any financial purposes or gain, neither the institution or intend to make any profit out of using your artist’s track.
The artist and your record company will be fully acknowledged throughout the pre-production stage and the final video itself. A copyright worded notice, provided by you can be incorporated in the records of the project. If this is required, please send full details to us.
We look forward to hearing from you soon.
Kind Regards,
Mr David Hanley
Park High School, UK

Wednesday 21 September 2011

Video analysis (Goodwin) Jay z - On to the next one




On to the next one is a hit single by Jay z, a big American hip hop artist who is known globally. It is the fourth single from his hit platinum album Blueprint 3. Swizz Beats is the producer of this song on Jay Z's label Roc Nation.

Using Goodwins conventions of a music video, I have been easily able to see links between the video, lyrics and visuals.

What genre characteristics does this video display?
Jay-z's music video denmonstrates genre characteristics with a flashy car. This is a convention of rap music as they show the show the artists wealth and power/authority.  Rappers have expensive chains and flashy cars which make the genre very clear to show that they are a hiphop/rap artist. In this case Jay-z portrays this with his cars, a girl dancing and his clothing.
Is there a relationship between lyrics and visuals?
In this still above Jay-Z says "hopped out the Lexus" which makes a relationship between lyrics and visuals which amplify the song. His hand gestures is like he is driving a car which relates to the lexus. Howvere after it is contradicted as we see a jaguar instead of a lexus which would have been better continuity and more illustrative if there had been a lexus in the video.

Is there a relationship between music and visuals?
There is a distinct relationship between the music and visuals because as he starts his chorus and the beat drops, the cables start to move up and down to amplify the song through visuals. Like an amplitude graph which measures music, this is illiustrated with cables with the same concept as an amplitude graph.

Is there lots of close ups of the artist and does the artist develop motifs which recur across their work?
There are quite a few close ups of Jay-Z as he is an established rapper therefore the rcord label is not jus selling the song through the video but they are also selling him through the music video too. In this shot he is shown holding his hat with his sunglasses just below his eyes which you can see is more of a hip hop / rap costume. Jay-Z has developed a motifs which recur in his music videos such as wearing hats and holding them like above. Or wearing different sunglasses to match his outfit which also recur in his videos.

Is there frequently reference to notion of looking and particularly voyeuristic treatment to the female body? 
Conventions of a hip hop video include voyeuristic treatment to the female body such as above. However Jay-Z has challenged conventions as he has a longshot of the female model rather than steryotypical hiphop videos that show close ups on a female's curves dancing in bikinis next to the artist.

 
Is there intertextual reference?
In this video there are intertextual references to The Dark Knight , a batman film, as the intertextual reference being that the guy above is like Joker from the move.