Marketing:
Collision course is a cd/dvd set released on November 30, 2004 by rapper Jay-Z and Linkin Park. The record labels that distributed this album were Roc-A-Fella, Machiene Shop,Warner Bros and Def Jam records. It sold 1,934,000 copies in the United States and sold more than 5 million copies worldwide. Both artists have changed their conventional album genres and merged as one. Collision course has been identified as an EP as all tracks are mashups combining songs by both artists. Therefore this can be marketed to both audiences of the artists rather than their individual target audiences.
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