Saturday 3 December 2011

Evaluation Question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Bleow, I have made a 9 grid frame from my music video which represent different features of my video.


Shot 1 (Top, left) - This is an establishing shot which shows the lead singer and the pianoist behind him in the begining of the song as the camera pans up gradually getting to the lead singers face. As Blue Lucifer is a new band, this establishing shot works well as both members are shown in this shot. This genre of song is not a conventional rock band song so it shows diversity amongst the band that is why we chose to use an establishing shot also to illustrate the diversity of blue lucifer.

Shot 2 (Top, middle) - This shot is one of the first scenes of the narrative in the music video. This amplifies the lyrics  as there is a relationship between lyrics and visuals. However as this is a slow Soul/Blues genre song, the relationship between visuals and lyrics is not that obvious rather than hip hop or rap music videos where the lyrics are literally illustrated in the video. As the lead singer sings "Don't underestimate the things I will do", is where the protagonist (the lead singer) shrugs his girlfriends hand away as she secretly was suppose to meet her ex boyfriend in the park .

Linkin Park performance
Shot 3 (Top, right) -  We used a close up of the artist to illustrate camera work and framing. The reason we used a close up and had the framing where we can also see the pianoist is because we can see the passion in the lead singers face as he closes his eyes and sings. At the same time we can see the pianoist concentrating on a song which genre he  is not familiar with showing diversity in both band members. This is also an intertextual reference to Linkin Park's cover of rolling in the deep aswell because they have the lead singer, with his eyes closed singing whilst the pianost in the background playing the keyboard.

Shot 4 (Middle, left) - Again this is an illustrative example between the link of lyrics and visuals. As the lead singer says  "The scars of your love" is when he sits on the bench looking at photograph of his girlfriend. This is all in the past as a memory hence why we put the sepia effect on the narrative scenes. The reason we used a photograph of the couple is because he is reminicing about how they use to be, "remind me of us", "keep me thinking we almost had it all". This all plays well with that narrative scene which again isnt a direct link with visual and lyrics but more of a metaphor.

Shot 5 (Middle, middle) - This shot illustrates how our music video uses music genre. However due to the song being a cover version which is picked from a whole different genre to the bands normal genre. This shows diversity within the band and creating a hybrid band like Linkin Park. This shot again amplifies the lyrics of the song which gives the music video more depth.

Shot 6 (Middle, right) - This shot is a much more obvious link with between lyrics and visuals as the lead singer says "ive heard one on you" which can be linked back the the scene where he literally hears information on his phone about his girlfriend. This is mainly used in the pop music genre as pop is mainly targeted to a younger genereation. This shot also illustrates the use of mise en scene as he has props that go with the lyrics (mobile phone). Also it shows  his loneliness and despair as he heard bad news whilst dropping his head. When he drops his head, that shows clearly it is bad news because if it was good news most people would be relieved in joy. Also the use of Sepia helps the telling
 of a story as it is a memory in a visual and artful way.

Shot 7 (Bottom, left) - As this was the preformance being inter cut between a fragmented narrative, this shot was used to show both band memnbers playing simutaniously. The use of the lead singers hand gestures show the passion of his singing which was inspired from Linkin Park's orignal performance of rolling in the deep. Also this is set in another location, this is due to lack of footage therefore we had to film in anothe location. The performance continuity was lost due to this however in most videos break the rules of continuity which vernallis argues, "this is a clear convention of music video editing".

Shot 8 (Bottom, middle) - Bluse Lucifer orignally was a three man band, however due to timetable clashes, the third band member was not able to spare time to help out in our video. As a result we changed it to a two man band, a lead singer and a pianoist. The music video mainly revolves around the leadsinger as he is the protagonist in the narrative aswell, whereas the pianoist is shadowed by the leadsinger. Therefore we put a closeup of the pianoist as he does play a big role in the two man band. This is to build up recognition of the pianoist aswell as the leadsinger.

Shot 9 (Bottom, right) - This close-up of the leadsinger demonstrates our use of lighting. Simarlarly to low-key lighting,  the light is focused on david and the background behind hims are thrown into shade. We did this by using a reflector rather than gfiller lights. This makes the lead singer stand out more and emphasises his lyrics and creates passion in his performance.


9 shots of other music videos
Shot 1 (Top, left) - This is from Papa Roach - Last Resort. This is an example of literal relationship of lyric and visual relationship. as he says "suffocation, no breathing", he holds his neck as if he is being choked. The visuals here really amplify the lyrics in that shot.

Shot 2 (Top, middle) - This shot is Mid shot of the lead singer and a longshot of the band and the audience. This shot is in the opening of the song which is illustrated as an establishing shot as you see the lead singer and the rest of the band in his shadow.  Also because it is a performance, you can see the audience.

Shot 3 (Top, right) - This shot is from a music video by Fort Minor - Remember the name. This is part of the narrative where he still lyp syncing throughout his verse. This shot is normally portrayed in hiphop videos as it looks like he is rapping and shaking hands with his friends. This shows their band is also hybrid like Linkin Park and it shows diversity as there music genre is normally rock.

Shot 4 (Middle, left) - This shot is another example of the relationship of lyrics and visuals. When he says "5 percent pleasure" he throws up his hand representing the 5 percent. This also amplifies the lyrics through the visuals of the music video.

Shot 5 (Middle, middle) - This shot is taken from Linkin Park - Rolling in the deep (cover)This shot is a low angle shot which make the lead singer look like he has more authority. This is a performance and the shot illustrates the music genre as he is singing with a pianoist. The genre that is being illustrated is blues / soul which is not their usual music genre. This shows they are a hybrid band and the developed skills of both the lead singer and pianoist.

Shot 6 (Middle, right) - This is a close up to illustrate his passion that goes into his song in his performance. This shows camera work and framing as the close up captures his emotion which amplifies the song as it is a sad song. It also creates awarness of the lead singer and advertises him as he puts his all into his performances.

Shot 7 (Bottom, left) - This is an example of intertexuality within music videos. Like Kings of leon, they have a performance of two band players, a lead singer and a pianoist. In kings of leon they have the drummer and the lead singer who also plays guitar.




Shot 8 (Bottom, middle) - This shot illustrates the band becoming hybrid and merging two genres into one to make a hyrbid genre overall. Jay-z a hip hop artist with Linkin Park a rock band perform together making a whole new genre. They both keep to there own genres but litrallye jus merge it into one.

Shot 9 (Bottom, right) - This shot illustrates the focus on the protagonist as this scene in the narrative has blurred out the rest of the people leaving her uneditted. This means she is focused on and the audience will give her much more attention. Also this is an example of a fragmented narrative as it is intercutted between performances of Linkin Park.

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