Now that I have reached the end of the road after all the hard work and struggles I faced, I thank you for taking the time to view my blog and i hope you enjoyed my music video along with the ancillary tasks we have created and the rest of this project. Thankyou for your time,
Regards Hemal
Monday, 5 December 2011
Evaluation Question 4
How did you use new media technologies in the construction and research, planning and evaluation stages?
The images below are the logos of sites and software i thought was important when constructing my project.
The images below are the logos of sites and software i thought was important when constructing my project.
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| Moodboard of programs we used We used Prezi to create interactive presentations during this project, including the evaluation question 2. These presentations were really creative and visually better than the normal slide presentations as in a touch of a button the transition willo move automatically on the path u direct it to. Photoshop was one of the two main programs we used. We edited all our ancillary tasks using this software with its advance software which enables us to edit our pictures, change fonts and create backgrounds with ease. Google was a key website used mainly for the research stages of my project as it made easier to research artists record labels and webistes with ease due to it being the best search engine.Also I got band images from this website such as Linkin Park performances. Youtube is a credential for out project as we upload and share our final cut of our music video on this. We uploaded our music video and then put it onto our blog after by embedding the code. Also it made it easier to post on social netwroking sites like facebook Facebook helped us to gain feedback on our rough cut of our music video which was uploaded on youtube and then shared on facebook. It is easy to comment on and great for feedback. Final cut is the most important software of our project as it allowed us to export our footage we recoreded and actually make and edit our music video. All effects like the crossfades and sepia were all done on final cut which helped us give the narrative a more of a memory feel to it.. As well as these websites and programs, we also used a variety of technological equipment during this project. |
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| Apple Mac We used an Apple Mac to edit our video and images as the macs have the software final cut express on it also we used it to edit our pictues through adobe photoshop on this. Mac's made screen grabs easy with their commands which helped save time on research and planning. Also it was easy to export footage and pictures on to. It does take a little getting use to as there is no right click on the mouse . |
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| Tripod This helped us because the first part of our footage was shaky so we used the tripod to keep our footage still. also because there was two of us, sometimes we had to record ourselves like the directors commentry. |
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| Sony HD camera This is the camera we used to film our whole video. It is good as it recorded really clearly and took great pictures. Also it was imple to export the pictures and footage to computer. |
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| Dolly We hardly used the dolly. We only used it on the second part of our performance in one scene as the carpet was rough so it made the camera look shaky. |
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Reflector |
Sunday, 4 December 2011
Evaluation Question 3 (Final cut of the music video)
What have you learnt from your audience feedback?
Both David and I have used videos to record the feedback of our music video and our ancillery tasks. We done this so we could pick out key points from our feedback and responses to our work so that they dont become bias and there will be no influence on our behalves and rather straight from the audience. We have catorgorised our video into three different one's; The final cut, the magaizine advert and the digipack. We also took it in turns to interview each member.
Feedback for the Final Cut of the our music video
The question we asked was "What do you think about our music video?". Our first response from a sixth form student is that "I really like it, i think it's got a really good story". This shows we have captured the conventions of our narrative as she was able to understand what was going on. Also it "The narratice was really good because it shows the relationshop between the couple and the breakdown of the relationship" shows that not only has she underrstood our narrtive, but she has acknowledged that the breakdown of the relationship. This was due to our narrative being "really well structured". Thus showing the target audience understands the story behind the song.
One of the best parts of our music video, reffered by another student at sixth form, was when i was "playing the piano in the studio". This shows the audience accepts the pianoist as much as the leadsinger even though he is shoadowed by the lead singer in the performance. A critiscism was that that I the lead singer, "was just moving my hands" rather than playing the keyboard. This is something we would change if we had more footage or more time to develop and perfect. I was glad to see that the audience accepted and acknowledged the narrative being in speia as a "flashback" which was exactly the effect we were tyrying to do. When asking what the student would changed he replied with "No because it shows that it is a flashback and that hes singing about his feelings". Thus showing we have obtained the narrative's story.
The last student says there is a "good performance aswell so the artist could get loads of facial recognition". This shows we have a balance of performance and narrative as we intercutted our fragmented narritve within a performance and there is a good balance. He also mentions "there is no rapid movement in the shots or editing which goes with the song". This was done on purpose to show emotion to such a powerful song and if it was sped up then it would look more of a pop or R n B genre and would not have gone well with the tempo of the song.
Feedback for the Magazine Advert
This is the respoonse to what the audience thought about our magazine advert which is all summed up to be "realistic"
"I thought it looks very profesional, i like the simple apple like text" We were going for a simple yet effective magazine advert which our audience understood. The first student like "the red and the black fade" the best "creating more attention to the artist" which gives our band more facial recognition and caputures more views due to the contrast of colours. Also "the album out moday" with "the apple like text" worked well for us as it illustrated realism of the advert.
"The font's really good, it goes with the style of your magazine" The font we used is my riad which was an apple font making it look simple and professional which was one of the main areas the audience liked. They also said that "the pictures are really good and it goes with the target audience". When asked would you be able to iodentify our genre from the magazine advert the student said "yeah deifnatly, i can tell that its from a rock/metal genre" which means our magazine advert successfull as we have captured the conventions of our genre due to our audience identifying it through our advert.
The last student liked how we had our reviews from "a magazine which is specific to rock, rather than just general music like kerrang is specific to rock". This shows that our target market was noticed with our reviews from the established rock/metal magazines. Thus showing we have targetd our audience well.
Feedpack for our Digipack
This is a respone to what the audience liked about our digipack.
The first student liked the front cover and the "effect you had on both the artists face, it makes it look like they got tattoos all over there face " This shows that the audience like the effect we put on the images rather than just leaving it plain. Also the editing was done to make it look like they had "tattoos all over there face" to appeal to the conventions of metal and rock showing the understanding of generics of our music genre. He also like the back cover which was the lead singer's face faded out which was "mystefying". He thinks our tracklist is "the best ive seen" as we put it around the pentagram which we also had on the front cover.
The second student likes the font and the pentagram beacause of the "symbolism" identifying the genre of the album. Also he likes the fact we have parental adivsery as it shows "what kind of content will be in the album"
All theee students like the track listing on the back of the album as it was a creative way to put the tracks rather than having the tracks listed one below the other.
Directors Commentary of my Final Cut
Both David and I have used videos to record the feedback of our music video and our ancillery tasks. We done this so we could pick out key points from our feedback and responses to our work so that they dont become bias and there will be no influence on our behalves and rather straight from the audience. We have catorgorised our video into three different one's; The final cut, the magaizine advert and the digipack. We also took it in turns to interview each member.
Feedback for the Final Cut of the our music video
The question we asked was "What do you think about our music video?". Our first response from a sixth form student is that "I really like it, i think it's got a really good story". This shows we have captured the conventions of our narrative as she was able to understand what was going on. Also it "The narratice was really good because it shows the relationshop between the couple and the breakdown of the relationship" shows that not only has she underrstood our narrtive, but she has acknowledged that the breakdown of the relationship. This was due to our narrative being "really well structured". Thus showing the target audience understands the story behind the song.
One of the best parts of our music video, reffered by another student at sixth form, was when i was "playing the piano in the studio". This shows the audience accepts the pianoist as much as the leadsinger even though he is shoadowed by the lead singer in the performance. A critiscism was that that I the lead singer, "was just moving my hands" rather than playing the keyboard. This is something we would change if we had more footage or more time to develop and perfect. I was glad to see that the audience accepted and acknowledged the narrative being in speia as a "flashback" which was exactly the effect we were tyrying to do. When asking what the student would changed he replied with "No because it shows that it is a flashback and that hes singing about his feelings". Thus showing we have obtained the narrative's story.
The last student says there is a "good performance aswell so the artist could get loads of facial recognition". This shows we have a balance of performance and narrative as we intercutted our fragmented narritve within a performance and there is a good balance. He also mentions "there is no rapid movement in the shots or editing which goes with the song". This was done on purpose to show emotion to such a powerful song and if it was sped up then it would look more of a pop or R n B genre and would not have gone well with the tempo of the song.
Feedback for the Magazine Advert
This is the respoonse to what the audience thought about our magazine advert which is all summed up to be "realistic"
"I thought it looks very profesional, i like the simple apple like text" We were going for a simple yet effective magazine advert which our audience understood. The first student like "the red and the black fade" the best "creating more attention to the artist" which gives our band more facial recognition and caputures more views due to the contrast of colours. Also "the album out moday" with "the apple like text" worked well for us as it illustrated realism of the advert.
"The font's really good, it goes with the style of your magazine" The font we used is my riad which was an apple font making it look simple and professional which was one of the main areas the audience liked. They also said that "the pictures are really good and it goes with the target audience". When asked would you be able to iodentify our genre from the magazine advert the student said "yeah deifnatly, i can tell that its from a rock/metal genre" which means our magazine advert successfull as we have captured the conventions of our genre due to our audience identifying it through our advert.
The last student liked how we had our reviews from "a magazine which is specific to rock, rather than just general music like kerrang is specific to rock". This shows that our target market was noticed with our reviews from the established rock/metal magazines. Thus showing we have targetd our audience well.
Feedpack for our Digipack
This is a respone to what the audience liked about our digipack.
The first student liked the front cover and the "effect you had on both the artists face, it makes it look like they got tattoos all over there face " This shows that the audience like the effect we put on the images rather than just leaving it plain. Also the editing was done to make it look like they had "tattoos all over there face" to appeal to the conventions of metal and rock showing the understanding of generics of our music genre. He also like the back cover which was the lead singer's face faded out which was "mystefying". He thinks our tracklist is "the best ive seen" as we put it around the pentagram which we also had on the front cover.
The second student likes the font and the pentagram beacause of the "symbolism" identifying the genre of the album. Also he likes the fact we have parental adivsery as it shows "what kind of content will be in the album"
All theee students like the track listing on the back of the album as it was a creative way to put the tracks rather than having the tracks listed one below the other.
Directors Commentary of my Final Cut
Saturday, 3 December 2011
Evaluation Question 1
In what ways does your media product use, develop or challenge forms and conventions of real media products?
Bleow, I have made a 9 grid frame from my music video which represent different features of my video.
Shot 1 (Top, left) - This is an establishing shot which shows the lead singer and the pianoist behind him in the begining of the song as the camera pans up gradually getting to the lead singers face. As Blue Lucifer is a new band, this establishing shot works well as both members are shown in this shot. This genre of song is not a conventional rock band song so it shows diversity amongst the band that is why we chose to use an establishing shot also to illustrate the diversity of blue lucifer.
Shot 2 (Top, middle) - This shot is one of the first scenes of the narrative in the music video. This amplifies the lyrics as there is a relationship between lyrics and visuals. However as this is a slow Soul/Blues genre song, the relationship between visuals and lyrics is not that obvious rather than hip hop or rap music videos where the lyrics are literally illustrated in the video. As the lead singer sings "Don't underestimate the things I will do", is where the protagonist (the lead singer) shrugs his girlfriends hand away as she secretly was suppose to meet her ex boyfriend in the park .
Shot 3 (Top, right) - We used a close up of the artist to illustrate camera work and framing. The reason we used a close up and had the framing where we can also see the pianoist is because we can see the passion in the lead singers face as he closes his eyes and sings. At the same time we can see the pianoist concentrating on a song which genre he is not familiar with showing diversity in both band members. This is also an intertextual reference to Linkin Park's cover of rolling in the deep aswell because they have the lead singer, with his eyes closed singing whilst the pianost in the background playing the keyboard.
Shot 4 (Middle, left) - Again this is an illustrative example between the link of lyrics and visuals. As the lead singer says "The scars of your love" is when he sits on the bench looking at photograph of his girlfriend. This is all in the past as a memory hence why we put the sepia effect on the narrative scenes. The reason we used a photograph of the couple is because he is reminicing about how they use to be, "remind me of us", "keep me thinking we almost had it all". This all plays well with that narrative scene which again isnt a direct link with visual and lyrics but more of a metaphor.
Shot 5 (Middle, middle) - This shot illustrates how our music video uses music genre. However due to the song being a cover version which is picked from a whole different genre to the bands normal genre. This shows diversity within the band and creating a hybrid band like Linkin Park. This shot again amplifies the lyrics of the song which gives the music video more depth.
Shot 6 (Middle, right) - This shot is a much more obvious link with between lyrics and visuals as the lead singer says "ive heard one on you" which can be linked back the the scene where he literally hears information on his phone about his girlfriend. This is mainly used in the pop music genre as pop is mainly targeted to a younger genereation. This shot also illustrates the use of mise en scene as he has props that go with the lyrics (mobile phone). Also it shows his loneliness and despair as he heard bad news whilst dropping his head. When he drops his head, that shows clearly it is bad news because if it was good news most people would be relieved in joy. Also the use of Sepia helps the telling
of a story as it is a memory in a visual and artful way.
Shot 7 (Bottom, left) - As this was the preformance being inter cut between a fragmented narrative, this shot was used to show both band memnbers playing simutaniously. The use of the lead singers hand gestures show the passion of his singing which was inspired from Linkin Park's orignal performance of rolling in the deep. Also this is set in another location, this is due to lack of footage therefore we had to film in anothe location. The performance continuity was lost due to this however in most videos break the rules of continuity which vernallis argues, "this is a clear convention of music video editing".
Shot 8 (Bottom, middle) - Bluse Lucifer orignally was a three man band, however due to timetable clashes, the third band member was not able to spare time to help out in our video. As a result we changed it to a two man band, a lead singer and a pianoist. The music video mainly revolves around the leadsinger as he is the protagonist in the narrative aswell, whereas the pianoist is shadowed by the leadsinger. Therefore we put a closeup of the pianoist as he does play a big role in the two man band. This is to build up recognition of the pianoist aswell as the leadsinger.
Shot 9 (Bottom, right) - This close-up of the leadsinger demonstrates our use of lighting. Simarlarly to low-key lighting, the light is focused on david and the background behind hims are thrown into shade. We did this by using a reflector rather than gfiller lights. This makes the lead singer stand out more and emphasises his lyrics and creates passion in his performance.
Shot 1 (Top, left) - This is from Papa Roach - Last Resort. This is an example of literal relationship of lyric and visual relationship. as he says "suffocation, no breathing", he holds his neck as if he is being choked. The visuals here really amplify the lyrics in that shot.
Shot 2 (Top, middle) - This shot is Mid shot of the lead singer and a longshot of the band and the audience. This shot is in the opening of the song which is illustrated as an establishing shot as you see the lead singer and the rest of the band in his shadow. Also because it is a performance, you can see the audience.
Shot 3 (Top, right) - This shot is from a music video by Fort Minor - Remember the name. This is part of the narrative where he still lyp syncing throughout his verse. This shot is normally portrayed in hiphop videos as it looks like he is rapping and shaking hands with his friends. This shows their band is also hybrid like Linkin Park and it shows diversity as there music genre is normally rock.
Shot 4 (Middle, left) - This shot is another example of the relationship of lyrics and visuals. When he says "5 percent pleasure" he throws up his hand representing the 5 percent. This also amplifies the lyrics through the visuals of the music video.
Shot 5 (Middle, middle) - This shot is taken from Linkin Park - Rolling in the deep (cover)This shot is a low angle shot which make the lead singer look like he has more authority. This is a performance and the shot illustrates the music genre as he is singing with a pianoist. The genre that is being illustrated is blues / soul which is not their usual music genre. This shows they are a hybrid band and the developed skills of both the lead singer and pianoist.
Shot 6 (Middle, right) - This is a close up to illustrate his passion that goes into his song in his performance. This shows camera work and framing as the close up captures his emotion which amplifies the song as it is a sad song. It also creates awarness of the lead singer and advertises him as he puts his all into his performances.
Shot 7 (Bottom, left) - This is an example of intertexuality within music videos. Like Kings of leon, they have a performance of two band players, a lead singer and a pianoist. In kings of leon they have the drummer and the lead singer who also plays guitar.
Shot 8 (Bottom, middle) - This shot illustrates the band becoming hybrid and merging two genres into one to make a hyrbid genre overall. Jay-z a hip hop artist with Linkin Park a rock band perform together making a whole new genre. They both keep to there own genres but litrallye jus merge it into one.
Shot 9 (Bottom, right) - This shot illustrates the focus on the protagonist as this scene in the narrative has blurred out the rest of the people leaving her uneditted. This means she is focused on and the audience will give her much more attention. Also this is an example of a fragmented narrative as it is intercutted between performances of Linkin Park.
Shot 2 (Top, middle) - This shot is one of the first scenes of the narrative in the music video. This amplifies the lyrics as there is a relationship between lyrics and visuals. However as this is a slow Soul/Blues genre song, the relationship between visuals and lyrics is not that obvious rather than hip hop or rap music videos where the lyrics are literally illustrated in the video. As the lead singer sings "Don't underestimate the things I will do", is where the protagonist (the lead singer) shrugs his girlfriends hand away as she secretly was suppose to meet her ex boyfriend in the park .
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| Linkin Park performance |
Shot 4 (Middle, left) - Again this is an illustrative example between the link of lyrics and visuals. As the lead singer says "The scars of your love" is when he sits on the bench looking at photograph of his girlfriend. This is all in the past as a memory hence why we put the sepia effect on the narrative scenes. The reason we used a photograph of the couple is because he is reminicing about how they use to be, "remind me of us", "keep me thinking we almost had it all". This all plays well with that narrative scene which again isnt a direct link with visual and lyrics but more of a metaphor.
Shot 5 (Middle, middle) - This shot illustrates how our music video uses music genre. However due to the song being a cover version which is picked from a whole different genre to the bands normal genre. This shows diversity within the band and creating a hybrid band like Linkin Park. This shot again amplifies the lyrics of the song which gives the music video more depth.
Shot 6 (Middle, right) - This shot is a much more obvious link with between lyrics and visuals as the lead singer says "ive heard one on you" which can be linked back the the scene where he literally hears information on his phone about his girlfriend. This is mainly used in the pop music genre as pop is mainly targeted to a younger genereation. This shot also illustrates the use of mise en scene as he has props that go with the lyrics (mobile phone). Also it shows his loneliness and despair as he heard bad news whilst dropping his head. When he drops his head, that shows clearly it is bad news because if it was good news most people would be relieved in joy. Also the use of Sepia helps the telling
of a story as it is a memory in a visual and artful way.
Shot 7 (Bottom, left) - As this was the preformance being inter cut between a fragmented narrative, this shot was used to show both band memnbers playing simutaniously. The use of the lead singers hand gestures show the passion of his singing which was inspired from Linkin Park's orignal performance of rolling in the deep. Also this is set in another location, this is due to lack of footage therefore we had to film in anothe location. The performance continuity was lost due to this however in most videos break the rules of continuity which vernallis argues, "this is a clear convention of music video editing".
Shot 8 (Bottom, middle) - Bluse Lucifer orignally was a three man band, however due to timetable clashes, the third band member was not able to spare time to help out in our video. As a result we changed it to a two man band, a lead singer and a pianoist. The music video mainly revolves around the leadsinger as he is the protagonist in the narrative aswell, whereas the pianoist is shadowed by the leadsinger. Therefore we put a closeup of the pianoist as he does play a big role in the two man band. This is to build up recognition of the pianoist aswell as the leadsinger.
Shot 9 (Bottom, right) - This close-up of the leadsinger demonstrates our use of lighting. Simarlarly to low-key lighting, the light is focused on david and the background behind hims are thrown into shade. We did this by using a reflector rather than gfiller lights. This makes the lead singer stand out more and emphasises his lyrics and creates passion in his performance.
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| 9 shots of other music videos |
Shot 2 (Top, middle) - This shot is Mid shot of the lead singer and a longshot of the band and the audience. This shot is in the opening of the song which is illustrated as an establishing shot as you see the lead singer and the rest of the band in his shadow. Also because it is a performance, you can see the audience.
Shot 3 (Top, right) - This shot is from a music video by Fort Minor - Remember the name. This is part of the narrative where he still lyp syncing throughout his verse. This shot is normally portrayed in hiphop videos as it looks like he is rapping and shaking hands with his friends. This shows their band is also hybrid like Linkin Park and it shows diversity as there music genre is normally rock.
Shot 4 (Middle, left) - This shot is another example of the relationship of lyrics and visuals. When he says "5 percent pleasure" he throws up his hand representing the 5 percent. This also amplifies the lyrics through the visuals of the music video.
Shot 5 (Middle, middle) - This shot is taken from Linkin Park - Rolling in the deep (cover)This shot is a low angle shot which make the lead singer look like he has more authority. This is a performance and the shot illustrates the music genre as he is singing with a pianoist. The genre that is being illustrated is blues / soul which is not their usual music genre. This shows they are a hybrid band and the developed skills of both the lead singer and pianoist.
Shot 6 (Middle, right) - This is a close up to illustrate his passion that goes into his song in his performance. This shows camera work and framing as the close up captures his emotion which amplifies the song as it is a sad song. It also creates awarness of the lead singer and advertises him as he puts his all into his performances.
Shot 7 (Bottom, left) - This is an example of intertexuality within music videos. Like Kings of leon, they have a performance of two band players, a lead singer and a pianoist. In kings of leon they have the drummer and the lead singer who also plays guitar.Shot 8 (Bottom, middle) - This shot illustrates the band becoming hybrid and merging two genres into one to make a hyrbid genre overall. Jay-z a hip hop artist with Linkin Park a rock band perform together making a whole new genre. They both keep to there own genres but litrallye jus merge it into one.
Shot 9 (Bottom, right) - This shot illustrates the focus on the protagonist as this scene in the narrative has blurred out the rest of the people leaving her uneditted. This means she is focused on and the audience will give her much more attention. Also this is an example of a fragmented narrative as it is intercutted between performances of Linkin Park.
Thursday, 1 December 2011
Monday, 28 November 2011
Vernallis analysis - Linkin Park - Numb
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In the begining of the music video we see a girl who is lonely and upset. This looks like its set in a busy city with quite a few buildings like new york but its not that clear as it mostly focuses on her.
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| Narrative of Linkin Park - Numb |
Observations:
As vernallis argues, there is a visual response between the music videos narrative and the lyrics to the song which amplifies the song. This song is a fragmented narrative which has a narrative theme to it but in a montage style going in between performances of the band scenes. This narrative does pose some questions such as why are the girls ridiculing her? or why is she so upset and lonely?
As Venallis argues, the video has a visual response to the music as Linkin Park sing "don't know what your expecting of me" showing she is an outcast hence the audience laughing at her.
Most narratives are non-linear just like this one. The structure of the video is disjointed. The performance, music and narrative act together to drive the video on. There isn't a clear closure at the end as she runs into something that seems to look like a church and then the music video ends. I think that because she feels so lonely and shunted by her peers and family, the only place who can listen and accept her is God.
Editing:
The editing did match the beat of the song as it was in the middle of the chorus when she stares as everyone passes when the lead singer is screaming. The rules of continuity are broken as the chorus is mainly on the performance but in this scene its the narrative which is a clear convention of music video editing. The image on the right is a clear example where the edit has become foregrounded. the edits are really obvious, to draw attention to themselves.
Jump cuts are used quite often. in this scene she is arguing with her mother, sitting down in the kitchen, eating her dinner. Then it jumps to her sitting in school/college. Even though it has jump cuts, all the cuts are cutting within the lyrics.
As Venallis argues, the video has a visual response to the music as Linkin Park sing "don't know what your expecting of me" showing she is an outcast hence the audience laughing at her.
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| The ending of Linkin Park - Numb |
Editing:
Jump cuts are used quite often. in this scene she is arguing with her mother, sitting down in the kitchen, eating her dinner. Then it jumps to her sitting in school/college. Even though it has jump cuts, all the cuts are cutting within the lyrics.
Magazine advert
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| Final magazine advert We used the feedback we got from our peers to adjust our magazine advert. they said to keep it simple with minimal writing and to keep the album image for the advert rather than different pictures. This works well because Blue Lucifer are not established artists yet and they need there album image to promote their album, rather than other established artists which can sell without having any relevance in there adverts. Feedback: -Simple yet effective I love the use of the colours and how they amplify the image (17 year old female)-It looks so realistic with the reviews from recognised rock magazines (18 year old male) -I think you've really captured the conventions of the genre, through the use of the 'pentagrams' and the text. The faded image on the red to black background is a simple yet effective and in my opinion looks very professional ( 26 year old male) |
Sunday, 27 November 2011
Back of the album
Feedback:
- The red and black used ties in with the colour theme of the front cover, I think it looks really good (18 year old female)
- I love the way the titles of each individual song are placed around the 'pentagram', it's a really unique way of having them instead of the traditional 1. 2. 3. etc (17 year old female)
- This is really realistic, the use of the Warner Bros logo and the websites makes it look like a genuine album. The text, colour and use of the pentagram really help the audience to clearly identify the genre that is rock/metal. The lead singer in the middle of the album is a really good effect, I like how he is faded and you can just about make out his eyes this adds a mysterious effect to the cover which again ties in with the genre. (18 year old male)
Friday, 25 November 2011
Feedback for the rough cut
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| Facebook screenshot |
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| Facebook screenshot (same post) |
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| Printscreen of blackberry |
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| Printscreen of blackberry |
Thursday, 24 November 2011
Filming the performance
Ealier on today, was our first recording of the performance of our music video. A few problems have occoured such as going from a three man band has now decreased to 2 , therefore there is no guitar player. Also we have switched our location of the music video which was originally suppose to be filmed in the drama studio where there is mirrors and wooden flooring.
Its really spacious in there and the idea was to try and immitate Alicia Keys - Empire state of mind (part 2)
Its really spacious in there and the idea was to try and immitate Alicia Keys - Empire state of mind (part 2)However, instead of the drama studio we have used the music studio due to insufficient priveliges and conflict of when the room is being used. In the music studio it is small as its purpose is just for an artist to record therefore it was hard to record in the studio. David (the lead singer) found it difficult to lip sync to the song as the lead singer of Linkin park pronounces the words differently to the lyrics therefore he had troubles getting it in sync with the song. I didnt have to much trouble as the piano player as all I had to do is press keys in time with the beat of the song.
Digipack inside image
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| Original image of my eye |
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| Final image of the inside digipack I cropped the eye and put it onto a black background, after which I added several layer masks but individually each so that I could use the gradient tool to fade out the eye. After fading it, I realised it didn't quite go as the normal eye photo bled into a black background, and so to have the image look complete I added the effect of 'rough pastels' which partially cartoonised the eye which enhanced the whole images look. |
Wednesday, 23 November 2011
Tuesday, 22 November 2011
DigiPack (inside final)
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| Final digipack inside image Feedback: - I think the image goes really well with the genre of rock and metal, it's so easily identifiable with it as it seems to be a demonic image. (18 year old female) - I like the use of the demonic image, especially on the red background as this ties in with the colour theme throughout the front and back covers. (17 year old male) - The goat type image has been associated with rock and demonic images a lot, I think this was a clever choice to use it as it makes the genre easily identifiable. (16 year old male) |
Monday, 21 November 2011
Back of the album (construction)
This is a few screengrabs of my work in progress for the back of my album. It shows the steps that I took to fade my picture in the middle. I did this by firstly bringing in my photo then rescaling it to the size I desired. After this I added a layer mask, I did this so I could use the gradient tool which I knew would fade the photo out, then it was just a case of getting it right. After getting the effect I wanted, I added in a barcode and began to start on the titles of the songs on the album. I firstly put the songs all around the pentagram but then decided to have them rotated accordingly so that they ran along the lines of the pentagram so that the audience would have to rotate the album to read all the titles.
Sunday, 20 November 2011
Inspiration of our music advert
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| Comparison of our magazine adverts Me and david (my partner) looked at a couple magazine adverts and chose this one as an inspiration for our own magazine advert as it is simple yet effective. It has an image which is the same as the album cover even though this is there fifth studio album and they are n established band they have chosen to use the same image. The reason we have chosen the same image as our album cover is to get known and establish our band throught our advert and gain recognition, hence marketing both the band and album at the same time. We have placed the quotes in a similar place as elbow as it looks professional but changed the quotes to suit our band. Also we have changed the music magazines as elbow are a indie rock band, whereas we are rock/metal band, therefore we have magazine references such as kerrang. As we are an upcoming band and this is our first album, we thought costs of distribution would be a problem in online stores such as amazon, so it would be more cheaper and sensible to be marketed through apple itunes rather than amazon or HMV. Elbow have two lines on either side of the bands name, we have took this idea and developed it, as without the two tribal designs the magazine will look plain and bare. It was a font called windings 2. |
Album front cover (construction)
This is the work in progress of my front cover. Firstly we took individual pictures with a similar pose, then after uploading them I came across my first difficulty which was that the pictures were the exact same stance. So to overcome this I vertically flipped the photo of myself (in red) so that we appeared back to back.
On the photo on the left I made it black and white before bringing it into the main image, I then aded a filter (posterization) to the image to give us the hazed look you can see. Then I simply used a gradient for the background which was simple but effective.
The text was 'Bleeding Cowboys' which I downloaded online from a free font website called 1001freefonts.com I found this font to be very fitting to my chosen genre. I then added a wind filter onto it and put an inner shadow through it to give it the two coloured effect.
Saturday, 19 November 2011
Friday, 18 November 2011
Run out of footage
After a couple days of editing, a dilema occurred when I ran of footage for my music video. To compensate, I have cropped and faded the track but even so I still lack performance footage. Today we filmed more performance to fill gaps of the music video. There wont be continuinity as the performance are set in two different locations which was unfortounate. However this time when filmed we had more resources like a tripod stand and a dolly which we never had before which would help make the video look less shaky than before. The narrative on my video is coming together nicely and we have enough footage for every narrtative part we planned for the music video. The narrative is all in Sepia which gives the effect of it being a memory. This was a little bit of a stuggle because getting the right opacity and strenght of the sepia colour was mostly trial and error, as the standard sepia was too dark.
Thursday, 10 November 2011
Linkin Park album advert analysis
This is the official website for Linkin Park. Tuesday, 8 November 2011
Slipknot and Linkin Park album advert
I have decided to to analyse the album covers of Slipknot and Linkin Park as I am hoping to gain an insight and ideas for my own album advert. I chose the following bands as they have the same genre of music and similar target markets. The album adverts are not similar but share the same rock theme. Neither one of the bands have the same image that is showcased on their actual album cover. This is because they are both well known established bands and they don't need to have their album covers to promote their album. Both band adverts have their band members on the adverts to further promote their album. Even though Linkin Park have their band members on the advert, Linkin Park are a big band known globally so there name is more than enough to promote their own album alone.
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| Linkin Park album advert |
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| Slipknot album advert |
Monday, 7 November 2011
Wednesday, 26 October 2011
Tuesday, 25 October 2011
Institutions
Marketing:
Collision course is a cd/dvd set released on November 30, 2004 by rapper Jay-Z and Linkin Park. The record labels that distributed this album were Roc-A-Fella, Machiene Shop,Warner Bros and Def Jam records. It sold 1,934,000 copies in the United States and sold more than 5 million copies worldwide. Both artists have changed their conventional album genres and merged as one. Collision course has been identified as an EP as all tracks are mashups combining songs by both artists. Therefore this can be marketed to both audiences of the artists rather than their individual target audiences.
Saturday, 22 October 2011
Genre (Linkin Park)
The music genre linkin park are associated with isrock and nu-metal. They are a band with guitars,piano and a lead singer which are usually genre signifiers of American rock. Also the clothes they wear are stereotypically associated with rock artists or alternative rock. You can also tell they are a rock band due to piercings and the colour of there clothes. Black T-shirts and combat pants or skinny jeans with tattoos and ear plugs are conventions Linkin Park use which identify them as a rock band rather than a pop band
Linkin park also have different genre categories which they can be associated because they are really diverse. They made an album with Jay-z which adjusted there genre from American rock and nu-metal to Rap metal. This shows they are diverse and have explored other genres and they are not like the usual bands but diverse which is unique. Even when they have explored other genres they still stuck to there rock theme and added hints of other genres. Thus meaning they tweaked the actual rock genre and made sub genres like rap metal.
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